Client: VirtualBOA – Veterans and Active Military Affinity Group Project
Objective: I was tasked with developing an information web page for a call center regarding their new program providing affinity groups for service veterans. Their instructions were open-ended, but included a list of services and objectives.
My contact at the company, the Director of Human resources, directed me to communicate through copy that “these individual employees share a unique set of life experiences…” and “[that the company] believe[s] … establishing a forum for [the veterans] to discuss and share these life experiences will be beneficial for them.”
The main challenge here was being very brief, but detailed and properly respectful all at once.
Audience: I wrote this copy with a very specific audience in mind: VirtualBOA employees who are also in some way connected to this military. I decided to approach said audience with a mix of plain, direct language, and respectful diction regarding their service. I used audience-centric language with an intent to create in them a workplace-focused, ambitious, V/BOA employee, who isn’t afraid to reach out for a little help from their peers.
Results: This project helped me with my formal language, as my style often can be informal, humorous, youthful, and playful by default. It allowed an opportunity for research regarding similar web pages and programs at other companies, and experience in integrating this research with my client’s specific objectives.
I found this experience to be helpful in navigating important subject material while being informative and direct.
Summary: Included is a google doc containing the copy for a web page outlining a Veteran Affinity program at Virtual Business Office Associates. There is an introduction, about section, a list of services, and a contact section.